A Roast Above: How To Make Your Drive Thru Coffee Stand A Success
Drive-thru coffee stands are a welcome sight for those who are looking for a quick pick-me-up or a tasty coffee beverage. Fast and convenient, drive-thru coffee stands are a much-loved business for coffee enthusiasts and those simply on their way to work. With some considerations to keep in mind, one's drive-thru coffee stand can stand out from the rest! Here are just a few tips for success when opening a drive-thru coffee stand.
Location Is Everything
When it comes to finding the perfect spot for a drive-thru coffee stand, location will depend on a variety of factors, including availability, cost, and convenience. Finding a location at the right price is certainly important, but business owners should also consider how convenient or visible the stand will be to prospective customers. Locations that are difficult to navigate towards, for example, may not be worth it to customers who are in a rush to get to work. Locations with high visibility will also bring in more business, catching the eye of those who drive by as well as bring in more foot traffic.
Focus on Quality
There is nothing quite like a handcrafted espresso beverage. Properly training baristas to the art of coffee making will truly make all the difference when it comes to customer loyalty. Perfectly frothed milk, for instance, can make an enormous difference in the outcome of a drink, such as a cappuccino. Likewise, knowing the timing of shots to ensure the rich, caramel quality of the espresso is not spoiled will ensure each customer receives a drink of the highest excellence. Quality will be the reason customers keep returning and spread the word to others, allowing the business to form a loyal customer base over time.
Offer Grab-and-Go Items
For customers who are in a rush or on their way to work, stopping at a drive-thru coffee stand can also mean getting breakfast. Drive-thru stands offer fast and efficient service, perfect for customers on the go. For this reason, more elaborate breakfast dishes will not be able to be completed in time. However, offering grab-and-go items, such as baked goods, would be a wonderful addition. Muffins, cookies, brownies, scones, and croissants can be easily warmed up and served to customers as they wait for their coffee order. Knowing that they can also get a little something to eat while getting their coffee, customers are more likely to visit the drive-thru to get all that they need in one convenient location.
For more information, contact a coffee company like Gravity Coffee Company.