Mobile food trucks have become more and more popular over the past few years. They provide a lot of things customers are looking for in a meal: convenience, unique options, and flexibility. If you are looking for a way to get into the food service industry, opening your own mobile food truck may be a good option. However, there are a few mistakes to avoid as you take this on.
Mistake #1: Serving the same menu as other food trucks.
Many towns and cities host food truck events, which is when several food trucks gather in the same place at the same time. A good portion of your revenue is likely to come from these events. So, you want to make sure you have a menu that stands out. You don't want to be one of several trucks serving burgers at the event, for example. You want to be the only one there serving your kind of food! Even if you offer a few classics on your menu, make sure you also offer at least one item that's unique and that customers will come to know you for.
Mistake #2: Trying to cook everything in the truck.
If you're serving something really simple like ice cream or hot dogs, then you might be able to do everything in the truck. But with any more complicated menu items, you are better off renting and using a proper, permanent kitchen for most of your prep. You can cook most things in advance and then keep them warm or warm them up in the truck. Having a permanent kitchen to use also allows you to be more creative with your menu options and expand your food offerings over time.
Mistake #3: Going with the smallest truck.
Food trucks can be expensive, and it can be tempting to buy a smaller one because it's more affordable. However, it's much harder to cook and serve food effectively in a small truck. It will limit your options in the long term, both in terms of the foods you serve and how many people you can have working at once. If you can afford to do it, buy a medium to large food truck.
If you can avoid the common mistakes above, you should have better luck opening your own food truck business. It can be a wonderful experience and a profitable one, too, as long as you go about it in the right way.
Contact a local mobile food truck to learn more.